Professional Summary Digital marketing and e-commerce operations expert with over 4 years of experience in the Saudi market. Specializing in building integrated advertising strategies across (Google, TikTok, Meta) and optimizing conversion rates (CRO). I excel at integrating operational efficiency with marketing vision to increase sales and reduce Customer Acquisition Cost (CAC). Core Accomplishments • Growth Leadership: Achieved a 40% sales increase for brands (Location Oud, Haflati) by restructuring advertising campaigns and improving user experience. • Return on Investment (ROAS): Generated 50,000 SAR in sales through organic "Content Marketing" strategies alone for my stores (Asami Bedding, Shams). • Performance Development: Successfully enhanced operational efficiency in stores (Arghad, Samak Fish) by automating inventory processes and logistical coordination. Work Experience Digital Marketing and Operations Manager | (Multiple Stores: Sultana Store, Location Oud, Haflati) 2022 – Present • Managed large advertising budgets on Google Ads, TikTok, and Snapchat platforms while achieving sales targets (KPIs). • Built sales funnels for e-commerce stores from awareness to purchase completion. • Oversaw the entire product lifecycle: (Sourcing, Inventory, Pricing, Marketing, Shipping). Founder and Operational Partner | (Asami Store, Shams Store, Halisa Store, Armghan Store) 2020 – 2022 • Established stores from scratch on (Salla, Zid) platforms and integrated them with all analytical tools. • Managed customer service and logistics operations to ensure the highest customer satisfaction ratings. Technical Skills • Advertising Platforms: Google Search & Maps Ads, TikTok Ads Manager, Meta Business Suite. • E-commerce Platforms: (Salla, Zid, Shopify, WooCommerce). • Analytics and Data: Microsoft Excel (Advanced), Google Analytics. • Technical Skills: Search Engine Optimization (SEO), Programming Fundamentals (Python, HTML, CSS). Education & Certifications • Diploma in Business Administration and Marketing – ABCHorizon Institute (Istanbul). • Professional Certificate in Advertising Campaign Management – (Supervised by Prof. Jihad). • Technical Programming Certificate (Python, Web Development) – CoreTR Center.