Ranking in Search Results (Local SEO): Google's algorithms boost the ranking of businesses with many active reviews, making the store appear in the top search results when someone searches for a nearby service. Building Instant Trust: Over 85% of consumers read reviews before visiting a new place. Positive reviews turn a prospect into an actual customer. Standing Out from Competitors: If your client's competitor has 10 reviews and your client has 150 positive reviews, the advantage and ability to attract customers will undoubtedly be yours. Mitigating Negative Reviews: Numerous positive reviews help reduce the impact of any old negative review that might affect the place's reputation.