Full-funnel performance marketer specializing in paid media across Meta, Google, TikTok and Snapchat — from campaign structure and audience targeting to server-side tracking and conversion optimization. I build the complete system: ad account architecture, GA4/GTM/Pixel/CAPI implementation, landing page CRO, and CRM-driven follow-up — so every riyal of spend is tracked, tested, and scaled on data, not guesswork. Paid Media & Ad Platforms Meta Ads — Advantage+ Shopping, Custom & Lookalike Audiences, Dynamic Creative Google Ads — Search, Shopping, Performance Max (PMax), tROAS bid strategy TikTok Ads & Snapchat Ads — native creative testing, UGC-style formats Multi-platform budget allocation, CBO/ABO campaign structuring Tracking & Attribution GA4, Google Tag Manager (GTM) Meta Pixel & Conversion API (CAPI) Server-side tracking (sGTM) for iOS14+/privacy-proof measurement UTM architecture, multi-touch attribution, first-party data strategy Conversion & Funnel Landing page CRO, Microsoft Clarity heatmap analysis GoHighLevel (GHL) funnels — pipelines, booking flows, automations Email & WhatsApp marketing sequences, lead nurture automation Strategy & Scaling Offer economics — AOV, margin, LTV:CAC A/B testing frameworks, creative testing at scale Budget scaling triggered by data, not hunches