A specialized training course in paid advertising, prepared by e-commerce and advertising campaign management expert Nick Theriot. The course material focuses on structuring advertising accounts, creative frameworks based on consumer behavior studies, and systematic financial scaling rules, moving away from temporary solutions. The original price of the course is estimated at around one thousand riyals. Target Audience: • Owners of e-commerce stores seeking to systematically double their advertising budgets. • Marketers responsible for budget management (Media Buyers) in medium-sized and startup companies. Objectives and Key Themes: • Audience Engineering: Moving from partial and complex targeting to sustainable broad targeting. • Dynamic Creative Testing (DCT): Applying a methodology to measure the performance of visual elements and identify profitable ads before increasing spending. • Competitor Analysis: Monitoring and tracking active ads on the Meta Ads Library to derive ideas and develop advertising models. • Conversion Rate Optimization (CRO): Updating and developing landing page elements to increase conversion rates and balance advertising campaign costs. A compressed folder exceeding 35 GB. An English version can be translated, but it will incur an additional cost as it would be a separate service provided by me.