A marketing manager specializing in planning and managing digital and promotional marketing strategies, with experience in the medical sector and the beauty salons and centers sector, and managing marketing campaigns across various social media platforms and digital advertising. I have experience in building and implementing marketing plans aimed at increasing brand awareness, attracting customers, raising conversion rates, and enhancing sales and revenue, with a focus on understanding the behavior of the Saudi audience and their needs and developing marketing messages appropriate to the nature of each sector. * Preparing and implementing marketing strategies and plans for medical complexes, clinics, and centers, to support patient attraction and enhance the facility's market presence. * Developing and managing digital and advertising campaigns across Meta, Instagram, TikTok, Snapchat, Google, and other platforms, with a focus on achieving clear and measurable goals. * Managing marketing for beauty salons and centers by building strategies aimed at increasing bookings, attracting new customers, raising repeat visit rates, and enhancing customer loyalty. * Analyzing campaign data and performance indicators (KPIs, ROAS, CPL, Conversion Rate) and making marketing decisions based on data. * Developing content and marketing messages in line with the target audience, facility identity, and the campaign's commercial goal. * Leading and directing marketing, content, and design teams, assigning tasks, and monitoring performance to ensure goals are met. * Managing advertising budgets and optimizing marketing spend to achieve the best possible return on investment. * Preparing periodic reports for executive management, and converting campaign results and marketing data into actionable recommendations and decisions. * Working on improving the customer experience and their journey from the awareness and advertising stage to communication, booking, and customer retention. * Building marketing plans that support business growth and improve the facility's presence and reputation in the Saudi market. * Licensed by the General Commission for Audiovisual Media, with knowledge of relevant media content and advertising requirements.