Specialized in the creation and management of international and local perfume brands, with over 20 years of experience in major boutiques in the Kingdom. Responsibilities: On the level of perfume manufacturing: 1. Developing strategy and innovating unique shapes and varieties in the market to produce a distinctive new product. 2. Managing perfume manufacturing processes to achieve the appropriate form and quality, value for money, and cost reduction. On the level of available perfumes and products: 1. Actual product evaluation, identifying strengths and weaknesses, optimal sales method, and suitable market, whether the goal is wholesale, retail stores, or online sales. 2. Reaching a fair price for products and identifying real competitors. 3. Evaluating slow-moving products, identifying the main reason (quality, repetition, or price), and seeking out-of-the-box solutions to resolve them or clear inventory. 4. Identifying the strengths of fast-moving products to maximize their benefit, attempting to reduce advertising costs per piece, and optimally leveraging their success as an addition to the brand and its services. 5. Searching for new brands that are suitable in price and quality to add to the market, which is one of the most competitive. 6. Full supervision of the existing visual identity and developing it with minimal resources and costs to align with the overall market appearance. Finally: There are a number of tasks that are determined based on each product, its needs, the capabilities, limitations, and goals of each company or institution for the targeted or available product.