1. Paid Advertising Campaigns Management Managing advertising campaigns with the aim of reaching targeted customers and increasing inquiries and bookings. Management Details: Studying the project and services offered and identifying target segments. Developing an appropriate advertising plan for the salon's goals. Identifying the target audience based on geographic location and interests. Creating and setting up advertising campaigns on suitable social media platforms, such as Instagram and Snapchat. Designing and preparing suitable advertising materials for the campaigns. Testing multiple ads to identify the best-performing ads. Continuously monitoring campaign performance and improving targeting and results. Monitoring the cost of reach, inquiries, and clicks according to the platform. Preparing a monthly report showing campaign performance, key results, and recommendations. Goal: Increase reach to potential customers and motivate them to book and benefit from the services. Note: The paid advertising budget for the platforms is determined separately from the management fees.